Your Brochure
Posted on December 20, 2006 - Filed Under Marketing Tools |
Browsing online, I came across an article for chiropractors on creating brochures. I think there is sound information here for any complementary healthcare practitioner, including acupuncturists.
Briefly, you need to know the purpose of your brochure. Target this audience with your content.
When you know your audience, highly the points you want to make and keep it brief. You want patients to know enough to come in but you don’t have to tell them everything. If they’re intrigued, they’ll call. At this point, you or your receptionist can answer more questions. If they continue to like what they hear, and the service is friendly, they’ll make the appointment.
Make your brochure look professional with graphics and text.
The article is well written and has a number of specific tips to think about. I highly recommend visiting.
Comments
Leave a Reply
