Who Else Targets Your Market
Posted on January 28, 2008 - Filed Under General |
We all hear how important creating our niche is. There are many good reasons for having a niche. One good reason that we may overlook is that having a niche allows us to focus on places where we might find our ideal patient.
I’ve used myself and the other acupuncturist in town as an example of two practitioners who have very different ideals. She would be very successful marketing herself to physical therapists and chiropractors in town. She works with the same types of issues they do and their treatments can be very complementary. She is likely to find her ideal patients with PTs and Chiropractic.
My ideal patients have long term illnesses. They might go to a PT but not because of their main problem. They might go to a chiropractor, but more because the practitioner is part of their overall health care team. These people are far more likely to be working with a psychologist or perhaps know their nurse practitioner very well. They may know their oncologist, their doctor’s receptionist quite well. They probably go to support groups.
My patients need to be sought out in these areas, not at the physical therapist’s office. The more I can focus on my particular niche and who my ideal patient is, the more I can focus on who else is going to be working with my ideal patient and can give me referrals.
Comments
Leave a Reply
