Where Do I Start?
Posted on February 13, 2008 - Filed Under Marketing Sites |
Cristina Favreau over at the Savvy Entrepreneur has an interesting post on focusing on one goal at a time. How many of us have said we want to earn $X dollars a month or week and get $X patients? Instead of asking for both of these things, Cristina suggests that we focus on only one part of the goal. Do we want to focus on the actual increase or the patient load increase or perhaps some other measure of how well we are doing?
Very often we have so many goals that it can be difficult to focus on any of them. Check out her post if you think you’ll want to focus more.
Cristina made a great comment that isn’t exactly what she was focused on when writing her article. It’s more about being specific about your goals which then allows you to track them more easily. However, as I read through her article I got so excited at the different ways I felt thinking in terms of patients versus money and how easy it is to get off track when you are trying to build up patients AND money coming in.  They don’t have to be the same.  If you are worried about how much money your practice makes, you may need to rethink your prices, your insurance billing or whether to add something else to your practice to bring in more passive income. If you want to just build patients, then focus on that. It suddenly made sense that those two goals were not actually the same!
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Bonnie, thanks for the link love.
There’s nothing wrong with setting many goals. The truth of the matter is that most of us get stuck as soon as we start making it too complicated.
My suggestion to stick to one goal is because I ask you to choose a very specific goal you’d like to achieve within a month. It then becomes much easier to break that goal down into 4 weeks, and then create action items to do each day that will help you reach that goal.
At the end of 28 days, it then becomes much easier to set another goal (or extend your last goal into something a little bigger), and another…
I hope your readers found the information useful and practical. My ultimate wish is that they come away inspired to take action, no matter how small!