What’s Your Niche
Posted on April 2, 2007 - Filed Under General, Marketing Sites |
I’ve previously discussed how important it is to have a clear focus on your ideal patient.  If you are in an area with a lot of other practitioners, you might find it helpful to specialize even more and develop a niche market.
Juliet Austin has a nice article on her blog about developing a niche.  One somewhat under developed niche in acupuncture is pediatric acupuncture.  Another potential area is specializing in the diseases of aging. Both niches allow you to focus on a particular age group.   Look around at who your competition is and then develop yourself so that you do something different.
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