The Acupuncture Marketing Blog

Using My Weakness

Posted on July 16, 2008 - Filed Under General |

As I’ve gotten closer to moving my office, I’ve realized that I’ve really missed working with another acupuncturist in the office. One reason I love that is that I can promote my office without having to promote myself! I realize most people would say that’s a self esteem thing. I’d get advice on personal coaches. I’ve done personal coaching–a lot. I’ve also done a lot of therapy and my therapist missed me when I moved because we delved into core issues most people would never consider touching. I’m still not comfortable with promoting myself.

I am very comfortable promoting another acupuncturist that I really respect. By working in her office, I end up creating an overflow of patients in her office. I get to treat her overflow, and thus build my practice. It’s a win win situation for both of us.

Sometimes I think we work too hard to minimize our weaknesses, rather than allowing them to be a strength. Perhaps we all need to think more about our weaknesses and ways that we turn them to our advantage.

Comments

One Response to “Using My Weakness”

  1. Benjamin Arnold on December 3rd, 2008 12:43 am

    Very well said!

    We often compare ourselves to things out there that we think we should be. They may indeed be a type of strength but they are only that, a type.

    Loud, bombastic, ultra competitive…I’m sure this could work but it can also hinder. (for example it drives people like me crazy)

    Conversely: quiet, down to earth and cooperative can work, big time.

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