Do Something Different
Posted on August 22, 2007 - Filed Under Marketing Sites |
Today I tried to do something different. I tried to sign up for a youtube account so that I could post video and had some problems. I’m still working on it but wanted to post this link because, while it’s a negative video in that he is telling us what we can’t do, he has one very important point:
Stop copying what everyone else is doing and do something different.
How many times do we look at the successful acupuncturists in our area and think we have to make our practice look like theirs, even if they are very different people? Do something different. I’d recommend doing it with a more positive mantra than you’ll get from this video, like maybe “I can. I can I can” rather than “You can’t. You can’t. You can’t. ”
This writer is writing about making money online. His message or what seems to be the most important point (to me) is that you won’t make money if you don’t try something different. I think that’s true for any business.
L ook at Bill Gates. When he started Microsoft, it was a huge risk. It was calculated. He knew his market and he knew business but it was still a risk. He did something different from other developers. He offered to put his software on all of IBM’s machines. People got used to that interface. They started requesting machines with MS-DOS rather than PC-DOS and so an empire was born.
In our profession, look at Lisa Rohleder. She’s very successful because she started thinking about what she wanted to do with her acupuncture practice and took the risks to start doing it. Lisa is not more successful than average because she started out as a better than average acupuncturist (although I’m sure she’s better than many of us NOW just because of how much she gets to practice her craft), but because she is a good business person.
Do something different. Set yourself apart. You’re an acupuncturist. You’re already well on your way. Now, allow yourself to make your mark.
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It wasn’t a negative video for the %1 of people not afraid to do something different
Thanks for the mention, I posted a link back from the original video.
Mark
Mark,
Sorry about the “negative” video. I edited a bit. From those of us here in the energy medicine/psychology arena, repeating “You can’t” over and over qualifies as “negative”… however I did take away what we CAN do and I really wanted my readers to remember the CAN part!