Archive for the 'Uncategorized' Category
Changes
Posted on June 19, 2008 - Filed Under Uncategorized
I find that this year is a year of changes for me. As I go through these changes, I’ve talked to a number of people which has provoked some interesting thoughts.
One thing I discovered is that although my first 10 months of my first year in business was pretty spectacular (one week I [...]
Setting a Marketing Budget
Posted on June 11, 2008 - Filed Under Uncategorized
I remember setting up a practice and all the expenses of doing that. When you don’t have a lot of income coming in, it’s tempting to do everything free or nearly so and hope that eventually you have enough coming in to make other choices. However, when the habit of choosing the least expensive [...]
Read More..>>Give Something Extra
Posted on October 15, 2007 - Filed Under Uncategorized
I’ve been thinking a comment made in this post on Giving Something Extra.  I’m speaking of the doctor who sends Thanksgiving cards rather than Winter Holiday cards.   I’ve been considering some sort of card after the New Year, when patients are often in the “be healthier” mode to remind them acupuncture can help.
Check out the [...]
Finding Direction
Posted on September 13, 2007 - Filed Under Uncategorized
I have been feeling torn lately. I love the idea of low cost acupuncture. There are things about Lisa Rohleder’s Working Class Acupuncture that I really like.  I want to help people who don’t think they can afford acupuncture and I refuse to go back to taking insurance. I loved doing the group work at [...]
Read More..>>Creating Time for A Vacation
Posted on June 23, 2007 - Filed Under Uncategorized
I know this isn’t strictly about marketing, but it does go to your attitude about your practice. When do you take a vacation? How much do you take? I realize that vacation time can eat into your profits but you’ll be more rested and do better if you actually take some time off. It’s amazing.
The [...]
Your Ideal Patient
Posted on January 24, 2007 - Filed Under Uncategorized
Who is your ideal patient? If you don’t know that, how do you attract them?
If you ask people their ideal patient, often they talk about the fact that they like to work with a particular disease. However, working with a single disease can be limiting.   Working with just an age group or just women’s [...]
Goal Setting
Posted on January 2, 2007 - Filed Under Uncategorized
The beginning of the year is a good time to review the past years successes and failures and think about next year’s goals. What do you want to be thinking about next year?
Next year, I’d like to have about 15 patient’s a week. It’s not my major goal, which is 20 to 25 patients, but [...]
Defining Success
Posted on December 27, 2006 - Filed Under Uncategorized
I think many people define success as the number of patients you see and the amount of money you make practicing your craft. I believe there is more to success than just money and volume.
Success means working to the level you are comfortable with. Success is allowing each patient to achieve what they need in [...]
Coming Soon
Posted on November 4, 2006 - Filed Under Uncategorized
The acupuncture marketing blog is coming soon with content on how to market your acupuncture practice.
Read More..>>
