Archive for the 'Marketing Tools' Category
New Holiday Cards
Posted on September 25, 2008 - Filed Under Marketing Tools
I’ve frequently perused Medical Arts Press and other sites that offer professional materials to healthcare providers. While chiropractors and dentists have their own special items, acupuncturists are usually left out.
Not any more. Check out Qi Zi Cards and Gifts. They even have a great acupuncture related Holiday Card. Using Zazzle [...]
Healer’s Guide to Understanding Marketing
Posted on July 28, 2008 - Filed Under Marketing Tools
This past week I got to do a review of a new ebook by Jenn Givler. I’ve read Jenn’s blog for sometime. Additionally I joined the group that she has formed through yahoo. Everyone has a healing business and it’s a place to be supportive and also work through those [...]
Read More..>>What is Your Mission
Posted on March 10, 2008 - Filed Under General, Marketing Tools
Recently, at a marketing group I belong to, one woman was talking about having her mission statement put on her wall where she could see it.
I realized that as small business owners it is easy for us to forget what our mission is. Why did we start doing what we are currently doing? [...]
More on Websites
Posted on September 20, 2007 - Filed Under Marketing Tools
Alternative Health Practice Blog is having a great series of articles on websites. They talk about building a website and now have some good information on getting the website recognized so that when people search for you, they find you.
In building a website, they talk about wordpress. I love using wordpress, as [...]
An Ebook You Might Want to Check Out
Posted on August 19, 2007 - Filed Under Marketing Tools
Lisa Hanfileti, over at Insights for Acupuncturists emailed me to let me know that she is promoting an ebook by Kevin Doherty.
I did sign up for the free chapter. The ebook is nicely set up and written. However, I doubt I’ll be paying the money to purchase the ebook.
Why not, you [...]
Your Brochure
Posted on December 20, 2006 - Filed Under Marketing Tools
Browsing online, I came across an article for chiropractors on creating brochures. I think there is sound information here for any complementary healthcare practitioner, including acupuncturists.
Briefly, you need to know the purpose of your brochure. Target this audience with your content.
When you know your audience, highly the points you want to make [...]
Disappointed
Posted on December 11, 2006 - Filed Under Marketing Tools
I looked through the Logomaker site a little more thoroughly this weekend. I have felt that I am ready to begin creating a logo. I was very disappointed in their offerings. It’s nice that you can download some of it at no charge, but I’m not sure that it’s even worth the time. The graphics [...]
Read More..>>Logo Maker
Posted on November 23, 2006 - Filed Under Marketing Tools
A logo is a wonderful way to create more name recognition. People see the design and know it’s you. They don’t need to be close enough to read the text. They don’t need to take the time. You are already in their mind. Logos are fast and efficient. Hiring someone to design a logo can [...]
Read More..>>Acupuncture Media Works
Posted on November 13, 2006 - Filed Under Marketing Tools
The Acupuncture Marketing Blog wouldn’t be complete without mentioning Jeffrey Grossman’s site, Acupuncture Media Works.
Acupuncture Media Works takes a lot of the work out of marketing for an acupuncturist. They have brochures, cards, posters and newsletters that you can purchase. The newsletters can be personalized to your clinic and the fees are reasonable. The brochures [...]
