Archive for the 'Marketing Sites' Category
What About the Economy
Posted on October 6, 2008 - Filed Under Marketing Sites
Deepest Health has an interesting discussion topic for anyone who is concerned about the troubled economy. How will it affect you or not?
Check it out and share your thoughts!
Authenticity
Posted on May 28, 2008 - Filed Under General, Marketing Sites
Jenn Givler has an interesting post over at Create a Thriving Business about Authenticity. I also quite enjoyed the source posts that inspired her to write such a post.
How do we create authenticity in our practice? Are we practicing acupuncture in the way we believe it should be practiced or are we trying [...]
Never Market Again
Posted on April 9, 2008 - Filed Under Marketing Sites
Sounds wonderful doesn’t? Never Market Again. Burton Kent, who I discovered a while back and wrote about here, has re-released his book Never Market Again. As a business expense, this book is a bargain.
Kent gives you some specific steps to take to help build your practice. He discusses issues like how you [...]
No More Closed Clinics
Posted on February 20, 2008 - Filed Under Marketing Sites
I’ve been reading Burton Kent’s blog and read the free chapters of his ebook, which I heard about via a mass mailing. He’s offering help to those practitioners who might be thinking they need to close up their clinics.
You can read more about this over at his blog here. While you’re there, if [...]
Where Do I Start?
Posted on February 13, 2008 - Filed Under Marketing Sites
Cristina Favreau over at the Savvy Entrepreneur has an interesting post on focusing on one goal at a time. How many of us have said we want to earn $X dollars a month or week and get $X patients? Instead of asking for both of these things, Cristina suggests that we focus on only [...]
Read More..>>The Law of Attraction and Marketing
Posted on February 3, 2008 - Filed Under General, Marketing Sites
Jenn Givler over at Create a Thriving Business had an interesting post about the Law of Attraction. Jenn credits Mark Silver with his post about the same subject that made her think. So I am passing on the credit to the two of them for my thoughts on this post!
I’ve been [...]
Do you Really Have Competition
Posted on December 28, 2007 - Filed Under Marketing Sites
Jenn Givler writes a marvelous post on your competition, or lack thereof. It was particularly timely because I had just had a lecture on really focusing my target market and learning to describe it.
For example, there is one other full time acupuncturist in town. She has a lot of training that I [...]
It’s the Little Things that Count
Posted on December 22, 2007 - Filed Under Marketing Sites
I was just reading a post over at Advance My Practice. The post discusses why you should think about how your restroom looks. It is the small things, the attention to a thousand different details all designed to make your patient’s experience not just good but exceptional that counts.
How can you create [...]
Advance My Practice
Posted on November 12, 2007 - Filed Under Marketing Sites
I just learned about a blog on marketing for health care providers. It’s a group blog and their backgrounds include marketing, finance, and journalism.
Their focus includes doctors and dentists, who typically have larger practices and more capital to spend on marketing. However, many of their tips and ideas are applicable to other industries.  Check [...]
Guerrilla Marketing
Posted on November 2, 2007 - Filed Under General, Marketing Sites
Terry over at Superaff had a good Halloween post for guerrilla marketing. She has some great suggestions for using Halloween handouts as a good way to get your name out.
I’d take her suggestion one step farther. As business owners with businesses listed in our states, we frequently get those catalogs that offer to [...]
