Archive for the 'General' Category
Display Your Needles at Healthfairs
Posted on April 30, 2008 - Filed Under General
When I first started acupuncture, I was approached by a high school teacher who taught health careers. They had a month long module on alternative care and she wanted an acupuncturist to come in and speak to her class.  I realized that I really wanted a way to show the students what acupuncture needles looked [...]
Read More..>>We Still Have a Lot of Work To Do.
Posted on March 19, 2008 - Filed Under General
It occurred to me to think about the fact that most people who come to see an acupuncturist for the first time have had the problem for a very long time. It’s unusual to get a new patient who just had a car accident, for instance, unless they saw another acupuncturist elsewhere or they have [...]
Read More..>>What is Your Mission
Posted on March 10, 2008 - Filed Under General, Marketing Tools
Recently, at a marketing group I belong to, one woman was talking about having her mission statement put on her wall where she could see it.
I realized that as small business owners it is easy for us to forget what our mission is. Why did we start doing what we are currently doing? [...]
Wordpress or Site Build It?
Posted on March 1, 2008 - Filed Under General
I’ve written before about how much I like Wordpress as a platform for a small niche site. I’m going to pull out some critiques and before I make anyone unhappy, I’d like to point out that I LOVE Wordpress. I use Wordpress regularly and have it set up on about six different sites.
For [...]
The Law of Attraction and Marketing
Posted on February 3, 2008 - Filed Under General, Marketing Sites
Jenn Givler over at Create a Thriving Business had an interesting post about the Law of Attraction. Jenn credits Mark Silver with his post about the same subject that made her think. So I am passing on the credit to the two of them for my thoughts on this post!
I’ve been [...]
Who Else Targets Your Market
Posted on January 28, 2008 - Filed Under General
We all hear how important creating our niche is. There are many good reasons for having a niche. One good reason that we may overlook is that having a niche allows us to focus on places where we might find our ideal patient.
I’ve used myself and the other acupuncturist in town [...]
Craigslist
Posted on January 20, 2008 - Filed Under General
Do you market on Craigslist?
I was talking to a friend of mine who has been using it as a way to market herself more effectively. I have not tried it. I am wondering if anyone has and if so, how successful you have been?
I mean, Craigslist is free. It gets a lot [...]
A Year of Living Sagely
Posted on January 1, 2008 - Filed Under General
This is slightly off topic but then again maybe not. How many of you read Deepest Health? Eric has set up a challenge for acupuncturists and students of acupuncture called the Year of Living Sagely. Each month is a different theme, based on the organ systems of Chinese Medicine.
While this is [...]
Know Your Stuff And Act Like It.
Posted on December 5, 2007 - Filed Under General
I have been trying to figure out how to say what I want to say about his situation for about a week now. I think the issue at hand for me is the lack of respect. It’s also a little about a lack of caring. Whatever we sell, I hope we can [...]
Read More..>>Guerrilla Marketing
Posted on November 2, 2007 - Filed Under General, Marketing Sites
Terry over at Superaff had a good Halloween post for guerrilla marketing. She has some great suggestions for using Halloween handouts as a good way to get your name out.
I’d take her suggestion one step farther. As business owners with businesses listed in our states, we frequently get those catalogs that offer to [...]
