Archive for December, 2006
Defining Success
Posted on December 27, 2006 - Filed Under Uncategorized
I think many people define success as the number of patients you see and the amount of money you make practicing your craft. I believe there is more to success than just money and volume.
Success means working to the level you are comfortable with. Success is allowing each patient to achieve what they need in [...]
Your Brochure
Posted on December 20, 2006 - Filed Under Marketing Tools
Browsing online, I came across an article for chiropractors on creating brochures. I think there is sound information here for any complementary healthcare practitioner, including acupuncturists.
Briefly, you need to know the purpose of your brochure. Target this audience with your content.
When you know your audience, highly the points you want to make [...]
Disappointed
Posted on December 11, 2006 - Filed Under Marketing Tools
I looked through the Logomaker site a little more thoroughly this weekend. I have felt that I am ready to begin creating a logo. I was very disappointed in their offerings. It’s nice that you can download some of it at no charge, but I’m not sure that it’s even worth the time. The graphics [...]
Read More..>>Low Cost Marketing Tips
Posted on December 7, 2006 - Filed Under Marketing Sites
A few posts ago, I wrote up some free marketing ideas. I found an article here by Elizabeth Chadwick, LCSW, MFT, that discusses 12 “low cost” practice building tips. Some, like joining the Chamber, may not be all that low cost. However, most of the ideas are interesting and can be adapted to [...]
Read More..>>Chamber Membership
Posted on December 5, 2006 - Filed Under General
Our office joined the local Chamber of Commerce. It’s something I had planned to do for awhile, but hadn’t gotten around to it. The Chamber is usually a marketing choice for me because it allows me to have one on one time with a variety of other professionals local to my business. They may not [...]
Read More..>>Think Outside the Box
Posted on December 4, 2006 - Filed Under General
I’ve been hearing the statistics of how many acupuncturists fail in their efforts after acupuncture school. I think we all start school rather idealistically, thinking that our business will be about healing patients. Unfortunately, most acupuncture schools teach us little about actually running that business.
We need to have a plan. We need to understand what [...]
