Archive for November, 2006
To Take Insurance or Not?
Posted on November 29, 2006 - Filed Under General
I’ve avoided commenting on the whole insurance question because I think it’s something each individual has to decide for themselves. I decided when I opened my current practice that I would not bill insurance. I billed insurance for 6 years in SW Washington and I lost several hundred dollars by discounting my fees. I also [...]
Read More..>>Free Marketing Tips
Posted on November 26, 2006 - Filed Under General
Just starting out an acupuncture practice often leaves one in the dilemna of needing to advertise but not having a lot of money to spend on advertising. It’s important to let potential patients know you exist. Here are some tips for doing that on a shoe string. These tips also require minimal time and effort.
Leave [...]
Logo Maker
Posted on November 23, 2006 - Filed Under Marketing Tools
A logo is a wonderful way to create more name recognition. People see the design and know it’s you. They don’t need to be close enough to read the text. They don’t need to take the time. You are already in their mind. Logos are fast and efficient. Hiring someone to design a logo can [...]
Read More..>>Time is Money
Posted on November 20, 2006 - Filed Under General
Recently, my office and I attended a health fair. The table itself cost $30. As there were four of us, we split the cost.
The healthfair took place in a small community not far from where our office is located. It began at 8 AM on a Saturday morning and ended at 2. [...]
Five Reasons to Pick Your Niche
Posted on November 17, 2006 - Filed Under General
Do you worry that if you decide to specialize, you’ll lose patients? Pick your niche carefully and you might just create business. Remember if someone outside your “specialty” area comes to your office, this doesn’t mean you’ll turn them away. Current patients who come to you for your specialty may ask if you’ll also see [...]
Read More..>>How much do you charge?
Posted on November 15, 2006 - Filed Under Marketing Sites
Fees are always a big issue. We want to price our services so that we can make money and support ourselves, but many of us also want to heal people, regardless of their ability to pay.
I’ve found an article by Juliet Austin entitled 5 Beliefs That Cause Counselors and Healers to Struggle with the Issue [...]
Discover, Dream, Design and Destiny
Posted on November 14, 2006 - Filed Under Marketing Sites
A few years back, while my business was going through a slow period I started developing some affiliate marketing sites online. Some were good, some not so good. However, this hobby of mine has continued through building and rebuilding a much more successful acupuncture practice. I continue to read a lot about online marketing.
Recently, a [...]
Acupuncture Media Works
Posted on November 13, 2006 - Filed Under Marketing Tools
The Acupuncture Marketing Blog wouldn’t be complete without mentioning Jeffrey Grossman’s site, Acupuncture Media Works.
Acupuncture Media Works takes a lot of the work out of marketing for an acupuncturist. They have brochures, cards, posters and newsletters that you can purchase. The newsletters can be personalized to your clinic and the fees are reasonable. The brochures [...]
Discover Yourself
Posted on November 10, 2006 - Filed Under General
Scott H. Young wrote an article entitled Discover Yourself in Twenty Minutes. My intial reading of this article was how superficial it was. People might go to this site hoping to find out something important about themselves and there they are making a list. Not too deep.
When it comes to marketing ourselves, however, this could [...]
Grow Your Acupuncture Practice
Posted on November 9, 2006 - Filed Under Marketing Sites
Seminars can be great for practice building. Unfortunately they cost money and it’s hard to determine if that money is well spent.
There’s a website online advertising how you can grow your acupuncture practice. It is a program that looks like a seminar followed by one-on-one mentoring. The ideas behind it aren’t bad. However the last [...]
